Use of Google Analytics

Anonymize and warn

”Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.” © Copyright Wikipedia – CC BY-SA 3.0

Traffic analysis at EPFL can be done free of charge using the Google Analytics tool. Currently, Google Analytics Anonymized is the only tracking tool approved at EPFL . To use other tracking tools, please contact the VPSI.

By using Google Analytics, you agree to the Google Analytics Terms and Conditions, so you allow Google and its partners to use, host, store, reproduce and modify the data it analyzes.

La loi sur la protection des données personnelles (GDPR Art.13) forces the webmaster in charge to inform the visitor of any collection of his or her personal data. Thus, it is necessary to anonymize the script provided by Google and to warn Internet users using the below procedure (in french). If you use some VPSI  services (WordPress ‘managed’, actu, memento, people), these elements are designed by default.