L I F
The starting point is looking at things. Observation and interpretation. A way of looking as starting point and perspective. The observation in order to react to a condition in a certain way. Sometimes by affirming what is already there, sometimes by turning things around. But above all, starting from what can already be found. Not only looking at things, but transforming things, is an important starting point when approaching a design. Or simply turning things around. But sometimes also simply by focusing on one aspect to address the totality. Addressing the whole from the punctual point of view. The jester in the comedy. The celebration of the everyday and the embrace of the imperfect. Wealth through temporality; humanity through imperfection. Understanding on the one hand. Imagination is next.