Journal Articles
Vasilyev, A., Meier, S. and R. W. Seifert (2025) âOptimizing Omnichannel Assortments and Inventory Provisions Under the Multichannel Attraction Model,â European Journal of Operational Research, Vol. 324 (3), pp. 799-813.
LĂŒcker, F., Timonina-Farkas A. and R.W. Seifert (2024) âBalancing Resilience and Efficiency: A Literature Review on Overcoming Supply Chain Disruptions,â Production and Operations Management, November 16, 2024.
Markoff, R. and R. W. Seifert (2024) âThe Quiet Supply Chain Revolution,â Management and Business Review, Volume 4, Issues 3&4, Summer and Fall 2024, pp. 14-21.
Timonina-Farkas, A., R.W. Seifert (2023) “Information Retrieval under Network Uncertainty: Robust Internet Ranking”, Operations Research, Vol. 71(6):2328-2351.
LaCroix, R., A. Timonina-Farkas and R. W. Seifert (2023) âUtilizing Additive Manufacturing and Mass Customization under Capacity Constraints,â Journal of Intelligent Manufacturing, Vol. 34, pp. 281â301.
Vasilyev, A., Meier, S. and R. W. Seifert (2023) âAssortment Optimization Using an Attraction Model in an Omnichannel Environment,â European Journal of Operational Research, Vol. 306 (1), pp. 207-226.
Elalem, Y. K., Meier, S. and R. W. Seifert (2023) âA Machine Learning-based Framework for Forecasting Sales of New Products with Short Life Cycles Using Deep Neural Networks,â International Journal of Forecasting, Vol. 39 (4), pp. 1874-1894, 2023.
Timonina-Farkas A., R.Y. Glogg, and R.W. Seifert (2022) “Limiting the Impact of Supply Chain Disruptions in the Face of Distributional Uncertainty in Demand,” Production and Operations Management, Vol. 31 (10), pp. 3788-3805.
Kirci, M., O. H. D. Isaksson and R. W. Seifert (2022) âManaging Perishability in the Fruit and Vegetable Supply Chain,â Sustainability, Vol. 14, 5378.
Elalem, Y. K., I. Biçer, and R. W. Seifert (2022) âWhy Do Companies Need Operational Flexibility to Achieve Sustainability at Source?â Sustainability, Vol. 14 (1), 367.
Glogg, R.Y, A. Timonina-Farkas, and R.W. Seifert (2022) âModeling and Mitigating Supply Chain Disruptions as a Bilevel Network Flow Problem,â Computational Management Science, Vol. 19, pp. 395â423.
Lacroix, R., A. Timonina-Farkas and R. W. Seifert (2021) âBenefiting from Additive Manufacturing Across the Product Life Cycle,â Operations Research Perspectives, Volume 8, Article 100201. https://www.sciencedirect.com/science/article/pii/S2214716021000208
Moser, P. U., O. H. D. Isaksson, S. Okwir and R. W. Seifert (2021) âManufacturing Management in Process Industries: The Impact of Market Conditions and Capital Expenditure on Firm Performance,â IEEE Transactions on Engineering Management, Vol. 68: No. 3, pp. 810â822. DOI 10.1109/TEM.2019.2914995
Timonina-Farkas, A. (2021) “COVID-19: Data-driven dynamic asset allocation in times of pandemic,” Quantitative Finance and Economics.
LĂŒcker, F., S. Chopra, and R. W. Seifert (2021) âMitigating Product Shortages Due to Disruptions in Multi-Stage Supply Chains,â Production and Operations Management, Vol. 30, No. 4, April 2021, pp. 941â964, DOI 10.1111/poms.13286.
Timonina-Farkas A., A. Katsifou and R.W. Seifert (2020) âProduct Assortment and Space Allocation Strategies to Attract Loyal and Non-Loyal Customers,â European Journal of Operational Research, Vol. 285 (3), pp. 1058-1076.
LĂŒcker, F., R. W. Seifert and I. Biçer (2019) âRoles of Inventory and Reserve Capacity in Mitigating Supply Chain Disruption Risk,â International Journal of Production Research, Vol. 57 (4) pp. 1238-1249.
Markoff, R. and R. W. Seifert (2019) âIs Demand Planning Ready for AI?â Supply Chain Quarterly, No. 2, 2019.
Parusnikova, A., Vasilyev, A. (2019) “On the Exact Gevrey Order of Formal Puiseux Series Solutions to the Third PainlevĂ© Equation,” Journal of Dynamical and Control Systems, Vol. 25, pp. 681-690, doi.org/10.1007/s10883-019-09449-2
Hochrainer-Stigler, S., Timonina-Farkas, A., Silm, K. and Balkovic, J (2019). “Large Scale Extreme Risk Assessment Using Copulas: An Application to Drought Events under Climate Change for Austria.” Computational Management Science, Vol. 16, pp. 651-669, DOI 10.1007/s10287-018-0339-4.
Kirci, M., K., Biçer, I. and R. W. Seifert (2018) âOptimal Replenishment Cycle for Perishable Items Facing Demand Uncertainty in a Two-echelon Inventory System,â International Journal of Production Research, Vol. 57, pp. 1250-1264, DOI 10.1080/00207543.2018.1504244.
Biçer, I. and R. W. Seifert (2017) âOptimal Dynamic Order Scheduling Under Capacity Constraints Given Demand-forecast Evolution,â Production and Operations Management, Vol. 26 (12), pp. 2266â2286.
Moser, P. U., O. H. D. Isaksson and R. W. Seifert (2017) âHow Process Industries Can Improve Supply Chain Performance,â Supply Chain Quarterly, No. 3, 2017.
Moser, P. U., O. Isaksson and R. W. Seifert (2017) âInventory Dynamics in Process Industries: An Empirical Investigation,â International Journal of Production Economics, Vol. 191, pp. 253-266.
Protopappa-Sieke, M. and R. W. Seifert (2017) “Benefits of Working Capital Sharing in Supply Chains,” Journal of the Operational Research Society, Vol. 68 (5), pp. 521-532.
Seifert, D., R. W. Seifert and O. Isaksson (2017) âA Test of Inventory Models with Permissible Delay in Payment,â International Journal of Production Research, Vol. 55 (4), pp. 1117-1128.
LĂŒcker, F. and R. W. Seifert (2017) âBuilding up Resilience in a Pharmaceutical Supply Chain through Inventory, Dual Sourcing and Agility Capacity,â Omega, The International Journal of Management Science, Vol. 73, December 2017, pp. 114-124.
Bicer, I., V. Hagspiel (2016) âValuing Quantity Flexibility Under Supply-Chain Disintermediation Risk,â International Journal of Production Economics, Vol. 180, pp. 1-15.
Isaksson, O. H. D., M. Simeth and R. W. Seifert (2016) “Knowledge Spillovers in the Supply Chain: Evidence from the High Tech Sectors,” Research Policy, Vol. 45 (3), pp. 699â706.
Seifert, R.W., J.-S. Tancrez and I. Biçer (2016) “Dynamic Product Portfolio Management with Life Cycle Considerations,” International Journal of Production Economics, Vol. 171, pp. 71â83, 2016.
Isaksson, O. H. D. and R. W. Seifert (2016) “Quantifying the Bullwhip Effect Using Two-Echelon Data: A Cross-Industry Empirical Investigation,” International Journal of Production Economics, Vol. 171, pp. 311â320.
Kirci, M. and R. W. Seifert (2015) “Dynamic Capabilities in Sustainable Supply Chain Management: A Theoretical Framework,” Supply Chain Forum: An International Journal, Vol. 16 (4), pp. 2â15.
Bicer, I. (2015) “Dual Sourcing Under Heavy-Tailed Demand: An Extreme-Value Theory Approach”, International Journal of Production Research, 53(16), 4979-4992.
Comas, J. M., J.-S. Tancrez and R. W. Seifert (2015) “Carbon Footprint and Responsiveness Trade-offs in Supply Chain Network Design,” International Journal of Production Economics, Vol. 166, pp. 129â142.
Liao, S. and R. W. Seifert (2015) “On the Optimal Frequency of Multiple Generation Product Introductions,” European Journal of Operational Research, Vol. 245 (3), pp. 805â814.
Seifert, R. W. and P. Moser (2014) âWhen the Chain of Opportunity is the Chain of Supply: Defining a New Role for Supply Chain Strategy in the Process Industries,â MHD Supply Chain Solutions, May/June 2014, pp. 22-23.
Ionescu-Somers, A. and R. W. Seifert (2014) âLeapfrogging to Mainstream: Unilever Makes Lipton Tea Sustainable,â Supply Chain Forum: an International Journal, Vol. 15 (1), pp. 68-75.
Isaksson, O. H. D. and R. W. Seifert (2014) âInventory Leanness and the Financial Performance of the Firm,â Production Planning & Control, Vol. 25 (12), pp. 999-1014.
Katsifou A., R. W. Seifert and J.-S. Tancrez (2014) âJoint Product Assortment, Inventory and Price Optimization to Attract Loyal and Non-loyal Customers,â Omega, Vol. 46, July 2014, pp. 36â50.
Liao, S., R. I. Zequeira and R. W. Seifert. (2014) “The Value of Updated Information on Future Price Behavior.” International Journal of Production Research. Vol. 52 (7), pp. 2042-2061.
Cordon, C. and R. W. Seifert (2013) âLego: Consolidating Distribution (Abridged),â Supply Chain Forum: an International Journal, Vol. 14, No. 1, pp. 42-47
Zeballos, A. C., R. W. Seifert and M. Protopappa-Sieke (2013) âSingle Product, Finite Horizon, Periodic Review Inventory Model with Working Capital Requirements and Short-Term Debt,â Computers & Operations Research, Vol. 40 (12), pp. 2940â2949
Comas MartĂ, J. M. and R. W. Seifert (2013) âAssessing the Comprehensiveness of Supply Chain Environmental Strategies,â Business Strategy and the Environment, Vol. 22 (5), pp. 339â356
Seifert, D., R. W. Seifert and M. Protopappa-Sieke (2013) âTrade Credit: Literature Review and Research Directions,â European Journal of Operational Research, Vol. 231 (2), pp. 245-256
Liao, S., C. van Delft and J. P. Vial (2013) “Distributionally Robust Workforce Scheduling in Call Centers with Uncertain Arrival Rates”, Optimization Methods and Software, 28:3, pp. 501-522
Tancrez, J.-S., B. Roland, J.-P. Cordier, and F. Riane (2013) âAssessing the Impact of Stochasticity for Operating Theater Sizing,â Decision Support Systems, Vol.55 (2), pp. 616-628
Sieke, M. A., R. W. Seifert, and U. W. Thonemann (2012) âDesigning Service Level Contracts for Supply Chain Coordination,â Production and Operations Management, Vol. 21(4) pp. 698-714
Seifert, R. W., Zequeira, R. I. and S. Liao (2012) “Three-echelon Supply Chain with Price-only Contracts and Sub-supply Chain Coordination”, International Journal of Production Economics, Vol.138 (2), pp. 345-353
Comas MartĂ, J. M. and R. W. Seifert (2012) âBenefits and Scepticism of Ecolabels as Accountability Mechanism,â European Business Review, November 2012, pp. 60-63
Tancrez, J.-S., J.-C. Lange and P. Semal (2012) “A Location-Inventory Model for Large Three-Level Supply Chains,” Transportation Research Part E, Vol. 48 (2), pp. 485-502.
Langenberg, K. U. and R. W. Seifert and J.-S. Tancrez (2012) “Aligning Supply Chain and Product Portfolios, ” International Journal of Production Economics, Vol. 135 (1), pp. 500-513.
Seifert, R. W. and D. Seifert (2011) âFinancing the Chain,â International Commerce Review, Vol. 10 (1), pp. 32-44, March 2011.
Brito, G., Zequeira, R. I., ValdĂ©s, J. E. (2011) “On the Hazard Rate and Reversed Hazard Rate Orderings in Two-Component Series Systems with Active Redundancies,” Statistics & Probability Letters, Vol. 81 (2), pp. 201-206.
Seifert, R. W. and K. U. Langenberg (2011) âManaging Business Dynamics with Adaptive Supply Chain Portfolios,â European Journal of Operational Research, Vol. 215 (2), pp. 551-562.
Protopappa-Sieke, M. and R. W. Seifert (2011) âInterrelating Operational and Financial Performance Measurements in a Multi-Product Inventory System,â International Journal of Services and Operations Management, Vol. 10 (3), pp. 328-347.
Seifert, R. W. and J. M. Comas (2010) âBeing Proactive about Supply Chain Environmental Managementâ IMD â Perspective for Managers, No. 183, August 2010.
Protopappa, M. and R. W. Seifert (2010) “Interrelating Operational and Financial Performance Measurements,” European Journal of Operational Research, Vol. 204 (3) pp. 439-448.
ValdĂ©s, J. E., Arango, G., Zequeira, R. I. and Brito, G. (2010) “Some Stochastic Comparisons in Series Systems with Active Redundancy”, Statistics & Probability Letters, Volume 80 (11-12), pp. 945-949.
Seifert, R. W. and D. Seifert (2009) âSupply Chain Finance â What is it Worth?â IMD â Perspective for Managers, No. 175, October 2009.
VarĂ©, A. X. and R. W. Seifert (2009) âThird-party Provision of Conversion Technologies in Network Markets,â Journal of Technology Management and Innovation, Vol. 4 (2), pp.
Seifert, R. W. and VarĂ© A. X. (2009) âAdoption of Network Technologies in the Presence of Converters,â Economics of Innovation and New Technology, Vol. 18 (1), pp. 69-91.
Leleux, B. F. and R. W. Seifert (2009) âPiĂšges Mortels pour Jeunes Pousses High-Tech,â LâExpansion Entrepreneuriat (3), Septembre 2009, p.51-55.
Seifert, D. (2009) “XTMOD: Stata Module to Analyze and Display Interactions based on Time-Series Data”, Statistical Software Components, Boston College Department of Economics, S457007, revised 20 February 2009.
Seifert, R. W. and D. Seifert (2008) âWorking Capital in Times of Financial Crisis: Three Trade Credit Strategies,â IMD â Perspective for Managers, No. 166, November 2008.
VarĂ©, A. X. and Seifert, R. W. (2008) “Contextual And Tactical Changes In Standards Wars: What Consequences For “Winners”?,” International Journal of Innovation and Technology Management (IJITM), Vol. 5 (4), pp. 447-474.
Seifert, R. W. and A. X. VarĂ© (2008) âFighting Technology Standards Competitions: Adapting to New Rules,â IMD â Perspective for Managers, No. 158, June 2008.
Zequeira, R., J.E. Valdes and C. Berenguer (2008) “Optimal Buffer Inventory and Opportunistic Preventive Maintenance Under Random Production Capacity Availability,” International Journal of Production Economics, Vol. 111 (2), February 2008, pp. 686-696.
Zequeira, R.I. and C. BĂ©renguer (2007) “An inspection & imperfect maintenance model for a system with two competing failure modes Fault Detection,” Proceedings of the 6th IFAC Symposium: Supervision and Safety of Technical Processes 2006, pp. 932-937.
Gaukler, G., R. W. Seifert and W. H. Hausman (2007) âItem-Level RFid in the Retail Supply Chain,â Production and Operations Management, Vol. 16 (1), pp. 65-76.
Seifert, R. W. and B. F. Leleux (2007) âShape Up Your Technology Start-Ups! Or How to Avoid the Most Common Management Problem in Early-stage, Science-based Companies,â IMD â Perspective for Managers, No. 153, December 2007.
Seifert, R. W., U. W. Thonemann, and M. A. Sieke (2006), âRelaxing Channel Separation â Integrating a Virtual Store Into the Supply Chainâ, IIE Transaction, Vol. 38 (11), pp. 917-931.
Seifert, R. W., U. W. Thonemann, and M. A. Sieke (2006), âIntegrating Direct and Indirect Sales Channels Under Decentralized Decision Makingâ, International Journal of Production Economics, Vol. 103 (1), pp. 209-229.
Jiang, K., H. L. Lee, and R. W. Seifert (2006) âSatisfying Customer Preferences via Mass Customization and Mass Productionâ, IIE Transaction, Vol. 38 (1), pp. 25-38.
Seifert, R. W., U. W. Thonemann, and W. H. Hausman (2004), âOptimal Procurement Strategies for Online Spot Marketsâ, European Journal of Operational Research, Vol. 152 (3), pp. 781-799.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2004) âHewlett-Packard: Creating a Virtual Supply Chain (A & B) (Abridged)â, Supply Chain Forum, Vol. 5, No. 1, pp. 64-68.
Seifert, R. W. and S. Morito (2001), âCooperative Dispatching â Exploiting the Flexibility of an FMS by Means of Incremental Optimizationâ, European Journal of Operational Research, Vol. 129 (1), pp. 116-133.
Seifert, R. W., M. G. Kay, and J. R. Wilson (1998), âEvaluation of AGV Routing Strategies Using Hierarchical Simulationâ, International Journal of Production Research, Vol. 36, No. 7, pp. 1961-1976.
Seifert, R. W., M. G. Kay, and J. R. Wilson (1995), âEvaluation of AGV Routing Strategies Using Hierarchical Simulationâ, in: Proceedings of 1995 Winter Simulation Conference (eds. C. Alexopoulos, K. Kang, W. Lilegdon, and D. Goldsman), pp. 850-856. Piscataway, NJ
Working Papers
Katsifou A., R. W. Seifert and J.-S. Tancrez (2014) âVariable Product Assortment Planning and Inventory Management,â Working Paper, EPFL â Ecole Polytechnique FĂ©dĂ©rale de Lausanne, Switzerland.
Langenberg, K. U., R. W. Seifert, and C. Billington (2009) âAttaining Sustained Supply Chain Alignment â Step by Step,â Working Paper, EPFL â Ecole Polytechnique FĂ©dĂ©rale de Lausanne, Switzerland.
Seifert, D., K. B. Hendricks, V. R. Singhal, and R. W. Seifert (2009) âThe Effect of Supply Chain Disruptions on Suppliers, Customers, and Rivals,â Working Paper, EPFL â Ecole Polytechnique FĂ©dĂ©rale de Lausanne, Switzerland.
Sieke, M. A., R. W. Seifert, and U. W. Thonemann (2008) âOptimal Retail Channel Selection under Decentralized Decision Making,â Working Paper, University of Cologne, Germany.
Books and Book Chapters
Books
Seifert, R. W. and R. Markoff (2020) âThe Digital Supply Chain Challenge: Breaking Through,â ISBN: 978-2-940485-33-8, 250p, IMD International, Switzerland.
Cordon, C., K. S. Hald and R. W. Seifert (2012), “Strategic Supply Chain Management: The Executive Role,” ISBN: 978-0-415-59175-1, 312p, Routledge.
Seifert, R. W., B. F. Leleux and C. Tucci (2008), âNurturing Science-based Ventures: An International Case Perspective,â ISBN: 978-1-84628-873-9, 787p, Springer.
Book Chapters
Seifert R. W. and R. Markoff (2021) âHow a Semiconductor Shortage Was a Surprise Late entry to the Pandemic Chaos,â Schwerpunkt AuĂenwirtschaft 2020/2021, Der Corona-Effekt: Strukturwandel und auĂenwirtschaftliche Auswirkungen, in Ernest Gnan and Christoph Schneider, pp. 163â165, 2021.
LĂŒcker F., Chopra S. and R. W. Seifert (2019) “Disruption Risk Management in Serial Multi-Echelon Supply Chains,” Foundations and TrendsÂź in Technology, Information and Operations Management: Vol. 12: No. 2-3, pp 398-315.
Isik Biçer and Ralf W. Seifert (2017), “Investments in Lead-Time Reduction: How to Finance and How to Implement”, Foundations and TrendsÂź in Technology, Information and Operations Management, Vol. 11, No. 1-2, pp 32-45.
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Sustainable Tea. Part II: Reaching out to Smallholders in Kenya and Argentina,” The Dutch Sustainable Trade Initiative: Utrecht, IDH007-22.
Gaukler, G. and R. W. Seifert (2007) âApplications of RFID in Supply Chain Management,â Trends in  Supply Chain Design and Management: Technologies and Methodologies,” (eds. H. Jung, F. F. Chen, and B. Jeong), pp. 29-48, Special Series in Advanced Manufacturing, Springer London.
Amann, W., C. Cordon, R. W. Seifert and T. E. Vollmann (2007) “Managing Complexity in the Electronics Manufacturing Service Industry,” Managing Complexity in Global Organizations, (eds. U. Steger, W. Amann and M. Maznevski), Chapter 7, pp. 87-102, Wiley.
Seifert, R. W. and W. Amann (2007) âManaging Complexity in Marketing and Supply Chains,â Managing Complexity in Global Organizations, (eds. U. Steger, W. Amann and M. Maznevski), Chapter 15, pp. 205-228, Wiley.
Seifert, R. W. and D. Turpin (2005) âRunning Effective Group Assignments,â Chapter 18, Mastering Executive Education: How to Combine Content with Context and Emotion, The IMD Guide, Prentice Hall.
PhD Dissertations
Vasilyev, A. (2023) âQuantitative Methods for Omnichannel Decision Making,â Dissertation, November 2023, EPFL, Switzerland.
Elalem, Y. K. (2023) âOptimizing Sales Forecasting, Inventory, Pricing and Sourcing Decisions,â Dissertation, March 2023, EPFL, Switzerland.
LaCroix, R. (2021) “Industry 4.0 Technologies and Customer-Centricity for Digital Supply Chains,” Dissertation, June 2021, EPFL, Switzerland.
Glogg, R.Y. (2021) “Modeling Supply Chain Disruptions: A Network Flow Approach,” Dissertation, May 2021, EPFL, Switzerland.
Kirci, M. (2017) “Supply Chain Disruption Risk Management: Modeling Risk Mitigation Strategies,” Dissertation, September 2017, EPFL, Switzerland.
LĂŒcker, F. (2016) “Supply Chain Disruption Risk Management: Modeling Risk Mitigation Strategies,” Dissertation, December 2016, EPFL, Switzerland.
Moser, P. U. (2016) “Supply Chain Management in Process Industries: Empirical Investigations for Commodity Markets,” Dissertation, October 2016, EPFL, Switzerland.
Isaksson, O. (2013) âOperational Decisions and Supply Chain Dynamics: An Empirical Investigation,â Dissertation, December 2013, EPFL, Switzerland.
Katsifou, A. (2013) âVariable Product Portfolio Management in Retail Operations,â Dissertation, June 2013, EPFL, Switzerland.
Zeballos, A. (2013) âInventory Management with Working Capital Restrictions,â Dissertation, April 2013, EPFL, Switzerland.
Comas, J. M., (2012) Corporate Environmental Strategies: Towards Supply Chain Approaches, Dissertation, June 2012, EPFL, Switzerland.
Seifert, D., Collaborative Working Capital Management in Supply Networks, April 2010
Protopappa, M., Interrelating Operational and Financial Performance Measures in Inventory Theory, February 2009
Langenberg, K. U., Modeling and Implementing Strategies for Supply Chain Alignment, June 2008
Varé, A. X., Managing Competing Technology Standards in the Digital Economy, December 2007
Seifert, R. W., Modeling Internet-Enabled Opportunities in Supply-Chain Operation, June 2000
Public Press Articles
Seifert R. W. and K. SiebenbĂŒrger Hacki (2025) âLeading global operations through complexity and change: Magdi Batato,â I by IMD, April 29, 2025.
Seifert R. W. and K. SiebenbĂŒrger Hacki (2025) âSupply Chain is Where Strategy Meets Execution: How Fast Can We Transform?â I by IMD, April 11, 2025.
Timonina-Farkas, A. and R. W. Seifert (2025) âCan Your Supply Chain be Both Resilient and Efficient?â I by IMD, January 31, 2025.
Seifert R. W. and V. Karamalegos (2024) âUnlocking Value in Manufacturing by Taking Continuous Improvement to the Next Level,â I by IMD, December 9, 2024.
Seifert R. W., R. Markoff and M. Spooner (2024) âHow a New Approach to Demand Planning Can Redefine Success,â I by IMD, August 5, 2024.
Seifert R. W. and P. Sieber-Gasser (2024) âHow AI Could Help Navigate Complex Trade Rules and Save Billions on Tariffs,â I by IMD, July 4, 2024.
4. Seifert R. W., A. Fabregat, and S. G. Vanga (2024) âBeyond the Hype Cycle: GenAI Use Cases in Supply Chain Planning,â Supply Chain Movement, April 5, 2024.
Seifert R. W. and R. Markoff (2024) âThe Challenges of Using True Demand Through the Supply Chain,â I by IMD, April 3, 2024.
Seifert R. W., A. Fabregat, and S. G. Vanga (2024) âBeyond the Hype Cycle: GenAI Use Cases in Supply Chain Planning,â I by IMD, March 14, 2024.
Seifert R. W. and R. Markoff (2023) âPlanning as a Service â Short-term Gimmick or Emerging Strategy?â I by IMD, September 25, 2023.
Seifert R. W. and R. Markoff (2023) âRFID: A Solution for Lost Luggage?â I by IMD, July 7, 2023.
Seifert R. W. and R. Markoff (2023) âWhat Future for the Semiconductor Supply Chain?â I by IMD, June 20, 2023.
Seifert R. W. and R. Markoff (2023) âHow Will Large Language Models Impact Supply Chains?â Supply Chain Movement, May 25th, 2023.
Seifert R. W., R. Markoff and A. Schmidt (2023) âCarbon Accounting is Going Broad and Granular. Are We Ready?â I by IMD, April 11, 2023.
Seifert R. W., Y. K. Elalem and L. Bongrain (2023) âChanging Your Mindset from Carbon Offsetting to Carbon Insetting,â I by IMD, March 10, 2023.
Seifert R. W. and R. Markoff (2023) âWhy the Promised Fourth Industrial Revolution Hasnât Happened Yet,â The Conversation, February 27, 2023.
Seifert R. W. and R. Markoff (2023) âWhere Does Blockchain Go from Here?â Supply Chain Movement, January 13th, 2023.
Seifert R. W. and R. Markoff (2022) âWhere Does Blockchain Go From Here?â I by IMD, December 22, 2022.
Seifert R. W. and R. Markoff (2022) âIs Industry 4.0 Tech for Good,â I by IMD, December 2, 2022.
Seifert R. W. and R. Markoff (2022) âWarehouses Give âPredictive Maintenanceâ a New Foothold,â I by IMD, November 9, 2022.
Seifert R. W. and K. SiebenbĂŒrger Hacki (2022) âThe Agenda for Supply Chain Executives Keeps Growing â How Will You Adapt?â I by IMD, November 2, 2022.
Seifert R. W. and Y. K. Elalem (2022) âDo You Know How Others Perceive Your ESG?â I by IMD, October 20, 2022.
Seifert R. W. and Y. K. Elalem (2022) âSustainable Supply Chains: Time to Get Serious,â I by IMD, July 21, 2022.
Seifert R. W. and R. Markoff (2022) âL’OrĂ©al: The Beauty of Supply Chain Digitalization,â I by IMD, July 13, 2022.
Seifert R. W., A. Timonina-Farkas, and R. Markoff (2022) âBaby Formula Crisis in the US: Myopic Production Planning,â I by IMD, June 9, 2022.
Seifert R. W., A. Timonina-Farkas, and R. Markoff (2022) âOmega x Swatch MoonSwatch: The Challenges of Success,â I by IMD, May 26, 2022.
Seifert R. W., Y. K. Elalem and I. Biçer (2022) âTake the Circular Route to Curbing Over-production,â I by IMD, March 21st, 2022.
Seifert R. W. and R. Markoff (2022) âWhat now for Supply Chains? Inflation, e-Commerce and Over-stocking are all Driving Change,â I by IMD, March 17th, 2022.
Seifert R. W. and O. H. D. Isaksson (2022) âSupply chain: Cracking Down on the Bullwhip Effect,â I by IMD, CEO Circle, February 16th, 2022.
Seifert R. W. and R. Markoff (2022) âTesla Supply Chain: From Cautionary Tale to Role Model,â Supply Chain Movement, February 4th, 2022.
Seifert R. W. and R. Markoff (2022) âTesla Supply Chain: From Cautionary Tale to Role Model,â I by IMD, January 27th, 2022.
Markoff, R. and R.W. Seifert (2021) âSupply Chains Arenât Broken, Itâs More a Question of Demand,â Supply Chain Movement, December 10, 2021.
Seifert R. W. and R. Markoff (2021) âSupply Chains Arenât Broken, Itâs More a Question of Demand,â I by IMD, November 17th, 2021.
Seifert R. W. and R. Markoff (2021) âNo, AI Has Not Killed Supply Chain Management,â Supply Chain Movement, 10 August 2021.
Seifert R. W. and R. Markoff (2021) âNo, AI Has Not Killed Supply Chain Management,â Supply Chain Quarterly, 18 June 2021.
Seifert R. W. and R. Markoff (2021) âSupply Chain in the COVID-19 Spotlight,â Supply Chain Movement, 27 May 2021.
Seifert R. W. and R. Markoff (2021) âNo, AI Has Not Killed Supply Chain Management,â I by IMD, May 4th, 2021.
Seifert R. W. and R. Markoff (2021) âHow a Semiconductor Shortage Was a Surprise Late entry to the Pandemic Chaos,â I by IMD, March 23rd, 2021.
Seifert R. W. and R. Markoff (2020) âIndustry 4.0 and COVID-19: Why the Pandemic Might Have Provided a Clearing in the Woods,â IMD â Tomorrowâs Challenges, November 2020.
Seifert R. W. and Y. K. Elalem (2020) âCan AI Deliver Tangible Benefits to Demand Forecasting? 3 Questions to Help Managers Decide,â IMD â Tomorrowâs Challenges, No. 99, October 2020.
Seifert R. W. and R. Markoff (2020) âSupply Chain Managers Need to Meet Blockchain With New Eyes, See it as a Slow Burner,â IMD â News, No. 66, October 2020.
Seifert R. W. and R. Markoff (2020) âHow COVID-19 Exposed the Fault Lines of Product Complexity,â IMD â Tomorrowâs Challenges, No. 66, July 2020.
Seifert R. W. and V. Keller-Birrer (2020) âFostering a Lean Culture: Why Change Needs, First and Foremost, People,â IMD â Tomorrowâs Challenges, No. 53, May 2020.
Seifert R. W. and R. Markoff (2020) âDigesting the Shocks: How Supply Chains are Adapting to the COVID-19 Lockdowns: Coping in a Unique Moment,â Forbes India, April 6th, 2020.
Seifert R. W. and R. Markoff (2020) âDigesting the Shocks: How Supply Chains are Adapting to the COVID-19 Lockdowns: Coping in a Unique Moment,â IMD â Tomorrowâs Challenges, No. 31, March 2020.
Seifert R. W. and R. Markoff (2019) âDream Small: The Best Path Forward for AI in Supply Chains,â IMD â Tomorrowâs Challenges, No. 75, December 2019.
Seifert R. W. and R. Markoff (2019) âIndustry 4.0’s Unpredictable Impacts: New Data-Powered Business Models,â IMD â Tomorrowâs Challenges, No. 73, December 2019.
Seifert R. W. and R. Markoff (2019) âBezosâ Big Bet â Going for Market Share over Profits,â IMD â Tomorrowâs Challenges, No. 71, November 2019.
Seifert R. W. and R. Markoff (2019) âSmart Data, Not Big Data Can Unlock the Potential of Predictive Maintenance: Predictive Maintenance â I4.0 Killer App,â IMD â Tomorrowâs Challenges, No. 64, October 2019.
Seifert R. W. and R. Markoff (2019) âHave It Your Way: The Upside of Personalization of Consumer Goods,â IMD â Tomorrowâs Challenges, No. 59, September 2019.
Seifert R. W. and R. Markoff (2019) âRFid – Yesterday’s Blockchain: A Cautionary and Hopeful Tale,â IMD â Tomorrowâs Challenges, No. 49, September 2019.
Seifert R. W. and R. Markoff (2019) âEr vi kommet til vendepunktet inden for online shopping?â RETAILMagasinet, July 31st, 2019.
Seifert R. W. and R. Markoff (2019) â: Derfor kan den ustoppelige veksten snart vĂŠre over — Selv ikke Amazon kan unnslippe tyngdekraften i det lange lĂžp,â Ehandel.dk, July 31st, 2019.
Seifert R. W. and R. Markoff (2019) âSupply Chain Career Opportunities: The Unexpected Consequences of Integration,â IMD â Tomorrowâs Challenges, No. 46, July 2019.
Seifert R. W. and R. Markoff (2019) âOnline Shopping: Why Its Unstoppable Growth May be Coming to an End,â IMD â Tomorrowâs Challenges, No. 45, June 2019.
Seifert R. W. and R. Markoff (2019) âOnline Shopping: Why its Unstoppable Growth May be Coming to an Endâ The Conversation, June 12th, 2019.
Seifert R. W. and R. Markoff (2019) âThe Predictive Maintenance Sweetspot,â IMD â Tomorrowâs Challenges, No. 34, April 2019.
Markoff, R. and R. W. Seifert (2019) âBuying Market Share with Supply Chain,â The European Business Review, March/April 2019.
Seifert R. W. and R. Markoff (2019) âServices Measures in an Integrated Supply Chain: Turning a Point of Contention Into a Lever for Success,â IMD â Tomorrowâs Challenges, April 2019.
Seifert R. W. and R. Markoff (2019) âDemand for AI in Demand Planning: What are the Hurdles to Achieving a Smarter Supply Chain?,â IMD â Tomorrowâs Challenges, No. 7, January 2019.
Seifert R. W. and R. Markoff (2018) âTried and Tested: Cost-to-Serve Benefits are Clear but Rarely Applied in a Sustainable, Repeatable Way,â Logistics News Middle East, October 2018.
Seifert R. W. and R. Markoff (2018) âThe Hidden Cost of Cost-to-Serve,â IMD â Tomorrowâs Challenges, No. 26, August 2018.
Seifert R. W. and R. Markoff (2018) âShop Fresh: Will Amazon Do to the Grocery Industry What It Did to ecommerce?â Logistics News Middle East, July, 2018.
Seifert R. W. and R. Markoff (2018) âGetting ABC Classifications Right: More Involved than You Think,â Forbes India, June 6th, 2018.
Seifert R. W. and R. Markoff (2018) âAmazon Is Trying to Transform Grocery Shopping Like it Did Retail,â UK Business Insider, June 2nd, 2018.
Seifert R. and R. Markoff (2018) âWill Amazon Do to the Grocery Industry What It Did to ecommerce?â TalouselĂ€mĂ€, No. 34, pp. 62-63, Finland, October 2018.
Seifert R. W. and R. Markoff (2018) âWill Amazon Do to the Grocery Industry What It Did to ecommerce?â Retailmagasinet, Norway, August 2018.
Seifert R. W. and R. Markoff (2018) âWill Amazon Do to the Grocery Industry What It Did to ecommerce?â Inside FMCG, June 1st, 2018.
Seifert R. W. and R. Markoff (2018) âWill Amazon Do to the Grocery Industry What It Did to ecommerce?â IMD â Tomorrowâs Challenges, No. 31, June 2018.
Seifert R. W. and R. Markoff (2018) âWill Amazon Do to the Grocery Industry What It Did to ecommerce?â Inside Retail New Zealand, May 31st, 2018.
Seifert R. W. and R. Markoff (2018) âWill Amazon Do to the Grocery Industry What It Did to ecommerce?â The Conversation, May 30th, 2018.
Markoff, R. and R. W. Seifert (2018) âThe Real Industry 4.0 Challenge,â The European Business Review, March/April 2018.
Seifert R. W. and R. Markoff (2018) âAs Simple as ABC: More Involved than You Think,â Logistics News Middle East, February 2018.
Seifert R. W. and R. Markoff (2018) âOmni Channel Launching Pad: On-Shelf Availability,â IMD â Tomorrowâs Challenges, No. 4, January 2018.
Seifert R. W. and R. Markoff (2018) âGetting ABC Classifications Right: More Involved than You Think,â IMD â Tomorrowâs Challenges, No. 3, January 2018.
Seifert R. W. and R. Markoff (2018) âThree Key Questions You Will Not Escape for Industry 4.0: Considering the Managerial Implications of Technological Innovations,â IMD â Tomorrowâs Challenges, No. 2, January 2018.
Markoff, R. and R. W. Seifert (2018) âSupply Chain Digitalisation Management Challenges,â The European Business Review, January/February 2018.
Seifert R. W. and R. Markoff (2017) âGST and India’s Supply Chain Revolution,â Forbes India, October 6th, 2017.
Seifert R. W. and R. Markoff (2017) âIs Fullfillment Still a FMCG Core Competency? Why Some Companies Are Outsourcing Delivery and What That Says About the Future,â IMD â Tomorrowâs Challenges, No. 57, October 2017.
Seifert R. W. and R. Markoff (2017) âIndia Supply Chain Revolution,â IMD â Tomorrowâs Challenges, No. 56, September 2017.
Seifert, R. W. (2017) âA Mobile Market: Can One Company Remain Dominant in the Ever-changing Chinese Smartphone Market?â IMD â Tomorrowâs Challenges, No. 54, September 2017.
Seifert R. W. and R. Markoff (2017) âProject Supply Chains â A Different World: The Overlooked Supply Chain Model,â Supply Chain Movement, August 31st, 2017.
Seifert R. W. and M. Kırcı (2017) âFrische Idee fĂŒr die Frucht-und GemĂŒselieferkette,â Handelszeitung, June 1st 2017
Seifert R. W. and R. Markoff (2017) âSupply Chain Digitalization: IT Management Challenges,â IMD â Tomorrowâs Challenges, No. 47, August 2017.
Seifert, R. W. (2017) âMutating Mobile Market: How Long Can Oppo and Vivo Breathe Easy?â Forbes India, July 19th, 2017.
Seifert R. W. and R. Markoff (2017) âProject Supply Chains â A Different World: The Overlooked Supply Chain Model,â IMD â Tomorrowâs Challenges, No. 44, July 2017.
Seifert R. W. and M. Kırcı (2017) âCan Digital Solutions Eliminate Waste in Food Supply Chains?â Supply Chain Brain, June 14 2017.
Seifert R. W. and R. Markoff (2017) âAmazon Buys Whole Foods â A Grocery Revolution? All Eyes Are on This Big Move,â IMD â Professor Reacts, June 2017.
Seifert R. W. and R. Markoff (2017) âAmazon Fresh and the Disruption of the Supply Chain: Disruption is Not Always What It Seems,â IMD â Tomorrowâs Challenges, No. 40, June 2017.
Seifert R. W. and M. Kırcı (2017) âDigitalization: A Fresh Idea for the Fruit and Veg Supply Chain,â IMD â Tomorrowâs Challenges, No. 22, March 2017.
Seifert R. W. and K. SiebenbĂŒrger Hacki (2017) âDigital Supply Chains â Do You Risk Falling Behind?â, IMD â Tomorrowâs Challenges, No. 15, March 2017.
Seifert, R. W. and M. Kirci (2016) “Five Capabilities for a Greener Supply Chain: Preparing Your Organization to Compete on Environmental Sustainability,” IMD – Tomorrow’s Challenges, No. 55, July 2016.
Seifert, R. W. and P. U. Moser (2016) “New Markets, New Customers and New Supply Chain Problems: Seven Mitigation Strategies to Tackle High Sales Variances,” IMD – Tomorrow’s Challenges, No. 3, January 2016.
Seifert, R. W. and E. Kuznetsova (2015) “Taking an Integrated View on Point of Sales Materials Supplies: Three Lessons from L’OrĂ©al to Increase Loyalty and Obtain New Customers with Gifts and Testers,” IMD – Tomorrow’s Challenges, No. 53, June 2015.
Seifert, R. W. and O. Isaksson (2015) “Does the Bullwhip Still Strike?” Jakarta Post, June 13th, 2015.
Seifert, R. W. and O. H. D. Isaksson (2015) “Does the Bullwhip Still Strike? Detecting Variability in the Supply Chain,” IMD – Tomorrow’s Challenges, No. 42, June 2015.
Seifert, R. W. and I. Biçer (2015) “Setting up Supply Chain Strategies for Innovative Products,” Forbes India, March 11th, 2015.
Seifert, R. W. and I. Biçer (2014) âSetting up Supply Chain Strategies for Innovative Products: From New to Really New to Niche,â IMD â Tomorrowâs Challenges, No. 79, October 2014.
Seifert, R. W. and F. LĂŒcker (2014) âThe Five Pillars of Supply Chain Resilience: How Companies Implement Resilience in Their Supply Chains,â IMD â Tomorrowâs Challenges, No. 44, June 2014.
Seifert, R. W. and P. Bochukova (2014) âGlobal Value Chains Under Threat: How Resilient is Your Supply Chain?â IMD â Tomorrowâs Challenges, No. 29, April 2014, and CEOÂ Forum, Australia, April 2014.
Seifert, R. W. and P. Moser (2014) âWhen the Chain of Opportunity is the Chain of Supply: Defining a New Role for Supply Chain Strategy in the Process Industries,â IMD â Tomorrowâs Challenges, No. 9, February 2014.
Seifert, R. W. and O. H. D. Isaksson (2013) âThe Perks and Pitfalls of Knowledge Diffusion in the Supply Chain,â IMD â Tomorrowâs Challenges, No. 79, October 2013.
Seifert, R. W. and H. Strebel (2012) âDonât Underestimate Evolving Public Tender Requirements,â IMD â Tomorrowâs Challenges, No. 79, November 2012.
Seifert, R. W. and F. Liu (2012) âPersonalization Brought to Life: Is Your Organization Ready to Bond with Consumers?â IMD â Tomorrowâs Challenges, No. 68, September 2012.
Seifert, R. W. and J. M. Comas (2012) âA Sticky Situation,â IMD â Tomorrowâs Challenges, No. 55, July 2012.
Seifert, R. W. and H. Strebel (2012) âTips for Winning Procurement in Public Tender Bids Amid Stricter Criteria,â Jakarta Post, December 15th, 2012.
Seifert, R. W. and J. M. Comas (2012) “Have Ecolabels Had Their Day?: The Truth Behind Sustainability Labels From the People Who Integrate Them,” IMD â Tomorrowâs Challenges, No. 32, May 2012.
Seifert, R. W. (2012) âA Sticky Situation,â Forbes India, December 5th, 2012.
Seifert, R. W. and J. M. Comas (2012) “Have Ecolabels Had Their Day?: The Truth Behind Sustainability Labels From the People Who Integrate Them,” IMD – Tomorrow’s Challenges, No. 32, May 2012.
Seifert, R. W., H Strebel and J. Godsey (2011) “Strategic Assessment is a Must in Selecting Ecolables,” Gulf News, December 22nd, 2011
Seifert, R. W., and H. Strebel (2011) “Umweltsiegel: Was bei Zertifizierung wichtig ist,” Business-Wissen.de, December 15th, 2011
Seifert, R. W., H. Strebel and J. Godsey (2011) “Asking the Right Questions about Certification Schemes,” Jakarta Post, December 10th, 2011.
Seifert, R. W., H. Strebel and J. Godsey (2011) “Comprendiendo las eco-etiquetas: Las preguntas acertadas acerca de los esquemas de certificaciĂłn,” ejecutivos.es, December 7th, 2011
Seifert, R. W. (2011) “CĂłmo encarar el dilema tecnolĂłgico,” Clase mundial: Supplement of Manufactura Magazine, November 2011
Seifert, R. W. (2011) “New Technologies, Same Challenges”, Jakarta Post, May 21st, 2011.
Seifert, R. W and A. Ionescu-Somers (2011) “Unilever: Making a Leading Brand Sustainable – Choosing the Right Partner,” Financial Times, November 15th, 2011
Seifert, R. W., H. Strebel and J. Godsey (2011) “Get a grip on eco-labels,” The Economic Times, November 11th, 2011.
Seifert, R. W., H. Strebel and J. Godsey (2011) “Getting a Grip on Eco-Labels – The Right Questions to Ask about Certification Schemes” IMD – Tomorrow’s Challenges, No. 71, November 2011
Seifert, R. W. (2011) âNew Technologies, Same Challenges â The Recurring Issues Facing Technical Managersâ IMD â Tomorrowâs Challenges, No. 28, Mai 2011.
Cordon, C., R. W. Seifert, and Edwin Wellian (2010) âRethinking corporate strategy: Reduced product range and deliveries,â Financial Times, November 25th, 2010.
Seifert, R. W. and J. M. Comas (2010) âAnalyzing Companiesâ Best Practiceâ Economist Intelligence Unit, The Economist, October 22nd, 2010.
Seifert, R. W. and J. M. Comas (2010) âAnalyzing Companiesâ Best Practiceâ, Jakarta Post, October 2nd, 2010.
Seifert, R. W. and J. M. Comas (2010) âCreating Business Opportunities through Supply Chain Environmental Management â Analyzing Companiesâ Best Practiceâ, IMD â Tomorrowâs Challenges, No. 65, September 2010.
Seifert, R. W. and A. X. VarĂ© (2010) âLas nuevas reglas de la competiciĂłn entre estĂĄndares tecnolĂłgicos,â Harvard Deusto Business Review, Vol. 192. pp. 67-72, July 2010.
Seifert, R. W. (2010) âCommon Traits of Leaders from Logitech, SAP and Swatch â Tapping the talent pool of technical experts,â IMD â Tomorrowâs Challenges, No. 48, June 2010.
Seifert, R. W. and D. Seifert (2010) âFinanciaciĂłn de la cadena de suministro: ÂżcuĂĄl es su valor?â Harvard-Deusto Finanzas & Contabilidad, May-June 2010 (95), pp 44-50.
Seifert, R. W. and D. Seifert (2009) “Supply Chain Finance – What is it Worth?,” IMD – Tomorrow’s Challenges, No. 73, November 2009.
Seifert, R. W. and D. Seifert (2009) âTres estrategias para la gestiĂłn de los crĂ©ditos comerciales,â Harvard-Deusto Finanzas & Contabilidad, September-October 2009 (91), pp 4-9.
Seifert, D. and R.W. Seifert (2009) “Supply Chain Finance Solutions,” Supply Chain Magazine, Vol. 9, Springer, September 2009. (English and Dutch Versions)
Seifert, R. W. and B. F. Leleux (2008) “Shaping Up Technology Start-Ups! Avoiding the Most Common Management Problems in Early-stage, Science-based Companies,” Journal for Convergence, Vol. 9, No. 1, pp. 24-27.
Seifert, R. W. and D. Seifert (2008) “The Pressing Issue of Working Capital: Different Strategies Are Needed Today,” IMD – Tomorrow’s Challenges, No. 103, December 2008.
Seifert, R. W. and B. F. Leleux (2008) “Starting it up: Key Management Challenges for Technology Start-ups,” Swiss Style, pp. 24-26, February 2008.
Leleux, B. F. and R. W. Seifert (2007) “Empresas devem antecipar problemas para prosperar,” Epoca Negocios, 3 p., Issue 23, October 2007.
Seifert, R. W. and B. F. Leleux (2007) “Start-up Hiccups: Key Management Challenges for Technology Start-ups,” IMD – Tomorrow’s Challenges, October 2007.
Cordon, C., R. W. Seifert and F. JĂ€ger (2007) “Achieving the Impossible? Running for fast-track project execution,” IMD – Tomorrow’s Challenges, August 2007.
Registered Teaching Materials
Registered Teaching Cases and Teaching Notes
Markoff, R. and R.W. Seifert (2024) âUrbanLuxe Cosmetics: Embracing S&OP,â IMD-7-2572, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2024) âUrbanLuxe Cosmetics: Embracing S&OP,â IMD-7-2572-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2024) âTesco and Ocado: Contrasting Online Grocery Supply Chain Models,â IMD-7-2553, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2024) âTesco and Ocado: Contrasting Online Grocery Supply Chain Models,â IMD-7-2553-T, (Teaching Note), IMD, Switzerland.
Elalem, Y. K. and R.W. Seifert (2023) âTrendy Fashion Company: Sustainability in Supply Chain Operations,â IMD- 7-2481, IMD, Switzerland.
Elalem, Y. K. and R.W. Seifert (2023) âTrendy Fashion Company: Sustainability in Supply Chain Operations,â IMD- 7-2481-T, (Teaching Note), IMD, Switzerland.
Markoff, R., D. Schröder, A. Huchzermeier and R.W. Seifert (2022) âZalando: A Digital Foundation for Fashion Supply Chain Success,â IMD-7-2401, IMD, Switzerland.
Markoff, R., D. Schröder, A. Huchzermeier, and R.W. Seifert (2022) âZalando: A Digital Foundation for Fashion Supply Chain Success,â IMD-7-2401-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) âHeineken: Building the Connected Brewery,â IMD-7-2356, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) âHeineken: Building the Connected Brewery,â IMD-7-2356-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) âWistful Cosmetics: Designing Supply Chain Resilience,â IMD- 7-2376, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2022) âWistful Cosmetics: Designing Supply Chain Resilience,â IMD-7-2376-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2021) âLâOrĂ©al: The Beauty of Supply Chain Digitalization,â IMD-7-2296, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2021) âLâOrĂ©al: The Beauty of Supply Chain Digitalization,â IMD-7-2296-T, (Teaching Note), IMD, Switzerland.
Markoff, R. and R.W. Seifert (2020) âTetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage,â Spanish Translation, IMD-7-2033-ES, IMD, Switzerland.
Vivekanand, P. and R.W. Seifert (2020) âThe Automotive Industry: Disrupting or Getting Disrupted?â IMD-7-2156, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) âSmaterChains: A Digital Road Mapping Exercise,â IMD-7-2088, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) âSmaterChains: A Digital Road Mapping Exercise,â IMD-7-2088-T, (Teaching Note) IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) âRFid: Yesterdayâs Blockchain,â IMD-7-2090, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) âHungryPet: Challenges to Digital Supply Chain Innovation,â IMD-7-2091, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2019) âHungryPet: Challenges to Digital Supply Chain Innovation,â IMD-7-2091-T, (Teaching Note) IMD, Switzerland.
Markoff, R. and R.W. Seifert (2018) âTesco and Ocado: Competing Online Models,â IMD-7-1975, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2017) âLâOrealâs ACD Supply Chain Puzzle: Diagnosing the Root Causes of Underperformance,â IMD-7-1929-T, (Teaching Note) IMD, Switzerland.
Markoff, R. and R.W. Seifert (2017) âLâOrealâs ACD Supply Chain Puzzle: Diagnosing the Root Causes of Underperformance,â IMD-7-1929, IMD, Switzerland.
Seifert, R.W. and J. Zheng, B. Chen, and Z. Yuan (2017) âRethinking the Smartphone Supply Chain: OPPO/VIVOâs Big Bet,â IMD-7-1920, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2016) âSKY DEUTSCHLAND (A): Driving Customer Loyalty through Supply Chain Execution?â IMD-7-1805, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2016) âSKY DEUTSCHLAND (B): How Supply Chain Management Enabled a Dramatic Company Turnaround,â IMD-7-1806, IMD, Switzerland.
Seifert, R. W. (2014) “MeisterClean: Turning Supply Chain into a Competitive Advantage,” IMD-7-1580, IMD, Switzerland.
Seifert, R. W. and Christopher Zintel (2014) “MeisterClean: Turning Supply Chain into a Competitive Advantage,” IMD-7-1580-T, (Teaching Note), IMD, Switzerland.
Cordon, C., F. Liu, P. Margery and R. W. Seifert (2012) âOracle: An Evolution of the IT Paradigm,â Case Study, IMD-6-0336, IMD, Switzerland.
Strebel, H., R. W. Seifert, M. Wade (2012) âMobility Carsharing: An IT Leadership Crisis,â Case Study, IMD-3-2337, IMD, Switzerland.
Wade, M., R. W. Seifert and H. Strebel (2012) âMobility Carsharing: An IT Leadership Crisis,â Teaching Note, IMD-3-2337-T, IMD, Switzerland.
Strebel, H., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Revitalizing Lipton’s Supply Chain (A & B)”, (Teaching Note), IMD-6-0327-T, IMD, Switzerland
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Going Beyond the Low-hanging Fruits (B)”, IMD-6-0328, IMD, Switzerland
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) “Unilever Tea: Revitalizing Lipton’s Supply Chain (A)”, IMD-6-0327, IMD, Switzerland
Seifert, R. W. and J.-S. Tancrez (2011) “Hilti (A & B): Gearing the Supply Chain for the Future”, IMD-6-0313-T, (Teaching Note), IMD, Switzerland
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2010) âUnilever Sustainable Tea: Leapfrogging to Mainstreamâ, IMD-2-0157, IMD, Switzerland.
Cordon, C. and R. W. Seifert (2009) âLego (A & B): Consolidating Distributionâ, IMD-6-0315-T, (Teaching Note), IMD, Lausanne, Switzerland.
Cordon, C., R. W. Seifert and E. Wellian (2009) âLego (A): Consolidating Distributionâ, IMD-6-0315, IMD, Lausanne, Switzerland.
Cordon, C., R. W. Seifert and E. Wellian (2009) âLego (B): Consolidating Distributionâ, IMD-6-0316, IMD, Lausanne, Switzerland.
Seifert, R. W. and K. U. Langenberg (2008) âHilti (A): Gearing the Supply Chain for the Futureâ, IMD-6-0313, IMD, Lausanne, Switzerland.
Seifert, R. W. and K. U. Langenberg (2008) âHilti (B): Reflections and Outlookâ, IMD-6-0314, IMD, Lausanne, Switzerland.
C. Cordon and R. W. Seifert (2007) âNovo Nordisk Engineering: Running for Fast-Track Project Executionâ, IMD-6-0285-T, (Teaching Note), IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2006) âEndoArt SA: Creating and Funding a Medical Technology Start-Up (B)â, IMD-3-1632, IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2006) âEndoArt SA: Creating and Funding a Medical Technology Start-Up (A)â, IMD-3-1631, IMD, Lausanne, Switzerland.
Meadows R. and R. W. Seifert (2006) âCovalys: Managing the Companies Growth and Development Strategyâ, IMD-3-1719, IMD, Lausanne, Switzerland.
JĂ€ger, F., C. Cordon and R. W. Seifert (2006) âUnaxis: Going Asia (A&B)â, IMD-6-0278-T, (Teaching Note), IMD, Lausanne, Switzerland.
JĂ€ger, F., C. Cordon and R. W. Seifert (2006) âNovo Nordisk Engineering: Running for Fast-Track Project Executionâ, IMD-6-0285, IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2006) âNetcetera (C): Reflections and Outlookâ, IMD-3-1672, IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2006) âNetcetera (B): Organizing for Sustainable Business Successâ, IMD-3-1671, IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2006) âNetcetera (A): Hiring an External CEO?â, IMD-3-1670, IMD, Lausanne, Switzerland.
Thiel, J., C. Tucci and R. W. Seifert (2006) âGigaTera Inc: Pulling the Plug?”, IMD-3-1644, IMD, Lausanne, Switzerland.
JĂ€ger, F., R. W. Seifert and C. Cordon (2005) âUnaxis: Going Asia (B)â, IMD-6-0279, IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2005) âLyncĂ©e Tec SA: Scaling Up a Technology Ventureâ, IMD-3-1568, IMD, Lausanne, Switzerland.
Thiel, J. and R. W. Seifert (2005) âAC Immune: Managing Options for Sustained Business Growthâ, IMD-3-1560, IMD, Lausanne, Switzerland.
Eklund, H., C. Cordon and R. W. Seifert (2005) âThe Food and Beverage Industryâ, IMD-6-0277, IMD, Lausanne, Switzerland.
Eklund, H., R. W. Seifert, and C. Cordon (2005) âUnaxis: Going Asia (A)â, IMD-6-0278, IMD, Lausanne, Switzerland.
Thiel, J., R. W. Seifert, and C. Tucci (2005) âSentron at the Crossroads (B)â, IMD-3-1542, IMD, Lausanne, Switzerland.
Thiel, J., R. W. Seifert, and C. Tucci (2005) âSentron at the Crossroads (A)â, IMD-3-1541, IMD, Lausanne, Switzerland.
Amann, W., R. W. Seifert, and U. Steger (2004) âOutsourcing in the Global Automotive Industry â Drivers, Patterns and Lessonsâ, IMD-6-0276, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2004) âHewlett-Packard: Creating a Virtual Supply Chain (B) (Abridged)â, IMD-6-0270, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2004) âHewlett-Packard: Creating a Virtual Supply Chain (A) (Abridged)â, IMD-6-0269, IMD, Lausanne, Switzerland.
Wilhelmsson, M. P., R. W. Seifert, and C. Tucci (2004) âNovartis: The Art of R&D Collaborationsâ, IMD-6-265, IMD, Lausanne, Switzerland. (release pending)
Wilhelmsson, M. P., R. W. Seifert, and C. Cordon (2004) âOutsourcing Patterns in the Pharmaceutical Industryâ, IMD-6-0263, IMD, Lausanne, Switzerland.
Everrat, D. and R. W. Seifert (2003) âPanalpina: Escaping the Commodity Trap (B)â, IMD-3-1267, IMD, Lausanne, Switzerland.
Everrat, D. and R. W. Seifert (2003) âPanalpina: Escaping the Commodity Trap (A)â, IMD-3-1266, IMD, Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) âBuilding Partnerships: Reinventing Oracleâs Go-to-Market Strategyâ, IMD 3-1259-T (Teaching Note), Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) âBuilding Partnerships: Reinventing Oracleâs Go-to-Market Strategyâ, IMD 3-1259, Lausanne, Switzerland.
Seifert, R. W. (2003) âadidas-Salomon AG: The âmi adidasâ Mass Customization Initiativeâ, IMD 6-0249-T (Teaching Note), IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) âHewlett-Packard: Creating a Virtual Supply Chainâ, IMD-6-0251-T, (Teaching Note), IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2002) âHewlett-Packard: Creating a Virtual Supply Chain (B)â, IMD-6-0252, IMD, Lausanne, Switzerland.
Seifert, R. W. (2002) âadidas-Salomon AG: The âmi adidasâ Mass Customization Initiativeâ, IMD-6-0249, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) âHewlett-Packard: Creating a Virtual Supply Chain (A)â, IMD-6-0251, IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) âThe Electronics Manufacturing Service Industryâ, IMD-3-0863, IMD, Lausanne, Switzerland.
Vollmann, T. E. and R. W. Seifert (2001), âProcess Analysis Noteâ, IMD-6-0233, IMD, Lausanne, Switzerland.
Registered Teaching Videos
Seifert, R.W. (2019) âPeter Prem on Tetra Pakâs Digital Supply Chain Journey,â IMD-7-2033-V7, IMD, Switzerland.
Seifert, R.W. (2019) âSmaterChains: Approach to Industry 4.0 – General Introduction,â IMD-7-2088-V1, IMD, Switzerland.
Seifert, R.W. (2019) âSmaterChains: Approach to Industry 4.0 – Introduction to the Digital Road Map Exercise,â IMD-7-2088-V2, IMD, Switzerland.
Seifert, R.W. (2019) âSmaterChains: Approach to Industry 4.0 – Feedback on the Workgroups,â IMD-7-2088-V3, IMD, Switzerland.
Markoff, R. and R.W. Seifert (2018) âTetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage,â IMD-7-2033-V1 to V6, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2017) âIntroduction Sky Deutschland,â IMD-7-1805-V2, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2017) âOperational Challenges,â IMD-7-1805-V3, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2017) âSelect Group Feedback,â IMD-7-1805-V4, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2017) âMoving Beyond Firefighting,â IMD-7-1805-V5, IMD, Switzerland.
Seifert, R.W. and K. SiebenbĂŒrger Hacki (2017) âSebastian Hauptmann Personal Reflections,â IMD-7-1805-V6, IMD, Switzerland.
Braga, Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) âUnilever Tea: Transforming the Supply Chain,â IMD-6-0327-V1, IMD, Switzerland.
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) âUnilever Tea: Interview of Paul Polman, CEO Unilever & Michel Leijnse, Lipton Global Brand Director,â IMD-6-0327-V2, IMD, Switzerland.
Braga, T. M., A. Ionescu-Somers, and R. W. Seifert (2011) âUnilever Tea: An Interview of Mercedes Tallo from the Rainforest Alliance,â IMD-6-0327-V3, IMD, Switzerland.
Seifert, R. W. and J. Pulcrano (2007) âCovalys: Managing the Companies Growth and Development Strategy â The VC Perspectiveâ, IMD-3-1719-V (Video), IMD, Lausanne, Switzerland
Seifert, R. W. and C. Cordon (2006) âNovo Nordiskâ Engineering: Running for Fast-Track Project Execution â A Customerâs Perspectiveâ, IMD-6-0285-V (Video), IMD, Lausanne, Switzerland.
C. Cordon, JĂ€ger, F., and R. W. Seifert (2005) âUnaxis: Going Asiaâ, IMD-6-0279-V (Video), IMD, Lausanne, Switzerland.
Seifert, R. W. (2003) âHewlett-Packard: Creating a Virtual Supply Chain â Managing Through the Transitionâ, IMD-6-0251-V3 (Video), IMD, Lausanne, Switzerland.
Seifert, R. W. (2003) âHewlett-Packard: Creating a Virtual Supply Chain â Reflectionsâ, IMD-6-0251-V2 (Video), IMD, Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) âBuilding Partnerships: Oracleâs Partners Perspective â Interviews with HP and FujitsuSiemensâ, IMD 3-1259-V1 (Video), Lausanne, Switzerland.
Everatt, D., C. Cordon, and R. W. Seifert (2003) âBuilding Partnerships: Oracleâs Partners Perspective â Interviews with DSA, Opitz and Sysaoâ, IMD 3-1259-V2 (Video), Lausanne, Switzerland.
Seifert, R. W. (2002) âadidas-Salomon AG: The âmi adidasâ Mass Customization Initiative – An Interview with Mr. Rolf Reinschmidtâ, IMD-6-0249-V (Video), IMD, Lausanne, Switzerland.
Lehtivaara, P., C. Cordon, R. W. Seifert, and T. E. Vollmann (2001) âHewlett-Packard: Creating a Virtual Supply Chain â Context & Optionsâ, IMD-6-0251-V1 (Video), IMD, Lausanne, Switzerland.
Other Publications
Isaksson, O. H. D., M. Simeth, R. W. Seifert (2015) “Knowledge Spillovers in the Supply Chain: Evidence from the High Tech Sectors,” Proceeding of EurOMA Annual Meeting, NeuchĂątel, June 2015.
Biçer, I. and R. W. Seifert (2015) “Coherent Measures of Customer Service Level,” Proceeding of EurOMA Annual Meeting, NeuchĂątel, June 2015.
Seifert, R. W., Zequeira, R. I. and S. Liao (2012) âThree-echelon Supply Chain with Price-only Contracts and Sub-supply Chain Coordination,â Proceeding of P&OM World Conference, Amsterdam, Netherlands, July 2012.
Comas, J. M. and R. W. Seifert (2012) âReviewing the Adoption of Ecolabels by Firms,â Survey Report, EPFL – IMD International, Switzerland.
Lange, J.-C., J.-S. Tancrez, P. Semal, G. Strack and K. Evrard (2010), âShould Reusable Items be Accumulated in Regional Depots?â, In V. Botta-Genoulaz, editor, ILSâ2010, Casablanca, Morocco.
Seifert, R. W. (2000), âModeling Internet-Enabled Opportunities in Supply-Chain Operationâ, Ph.D. Dissertation, Department of Management Science and Engineering, Stanford University, Stanford, CA, USA.
Seifert, R. W. (1996), âCooperative Dispatching â Exploiting the Flexibility of an FMSâ, Diplomarbeit, Institute of Machine Tools and Production Science, Department of Mechanical Engineering, University of Karlsruhe, Karlsruhe, Germany.
Seifert, R. W. (1994), âEvaluation of Routing Strategies for AGVs based on Computer Simulationâ, Master’s Thesis, Integrated Manufacturing Systems Engineering Institute, North Carolina State University, Raleigh, NC, USA.