Branding & Marketing Bootcamp

IRSA Branding & Marketing Bootcamp with Hootan Hashemi 🌟

IRSA proudly presents an intensive bootcamp on branding and marketing with renowned instructor Hootan Hashemi. This four-session program is designed to give you actionable insights into branding, neuromarketing, personal branding, and finding your “why” in business and life.


📚 Bootcamp Program Overview

  1. Branding Fundamentals

    – What branding is and how it differs inside vs. outside Iran

  2. Neuromarketing & the Future of AI

    – Understanding neuromarketing and its link to AI

  3. Personal Branding & Self-Branding

    – When and how to build your brand, what to avoid, and where to focus

  4. Why, How, and What

    – Finding purpose and method in life and business


🗓 Bootcamp Schedule (August)

  • 4 August (17:00–19:00): Neuromarketing

  • 5 August (17:00–21:00): Branding

  • 6 August (10:00–12:00): Personal Branding

  • 6 August (17:00–19:00): Finding Your Purpose in Life & Business


👤 Instructor

Hootan Hashemi — successful entrepreneur, marketing consultant for top Iranian brands, and designer of major campaigns including Snapp, Pars Online, and Icy Monkey.


💳 Registration

Register here

Payment: Please use IRSA’s Twint number: +41 78 326 5599


Special Guest Session — “Life After Crisis” with Danoush Vahdat

In addition to the bootcamp, IRSA is honored to host Danoush Vahdat, CEO of Huma (a leading AI and healthcare startup valued at several hundred million dollars). This exclusive session will explore “Life After Crisis” — resilience, leadership, and innovation.


📅 Guest Session Details

  • Date: 5 August

  • Time: 10:00–12:00

  • Location: EPFL BC 03

  • Capacity: Limited to 25 participants — entry on a first-come, first-served basis


Why Attend This Bootcamp?

  • Gain insider knowledge on branding and marketing trends

  • Learn from a leading entrepreneur with global experience

  • Network with peers and connect with top industry voices

  • Get inspired by stories of resilience and innovation