Examples of Master projects 2015



It is important that a company is running only projects which are aligned with its strategic goals and have great value contribution to the organization. Appropriate management tools would help managers to make high quality selection of projects and help them to easily decide which projects to invest in and which to eliminate. By using this tool, user could find the optimal set of projects which would utilize available cash and human resources, maximizing gain and benefits.

After analyzing requirements for the strategic planning tool, some features are identified as the key ones: detailed registry of proposed and actual projects, repository for resource allocation data and aid in project selection.

The goal of this project was to develop an integrated strategic planning model as a tool for decision-making and monitoring. The report gives analysis of requirements for implementation of a tool which would support planning on a strategic level integrated with operational planning in Avaloq, as well as a description of the implementation process.


In alignment with requirements, the implemented solution gives user freedom to simulate different ‘what-if’ scenarios by simulating new tasks and changing existing tasks’ parameters. On technical side, the tool is implemented using Microsoft Excel software and Oracle database. Data in the database is accessed via Excel macros written in Visual Basic.

When it comes to further improvements, project prioritization is described as one of the features of this tool which can be added to increase the quality of project selection process. Additionally, proposals for overcoming limitations of current solution are given at the end of the report.



In 2015 Smartphone usage reaches 2 billion of people and 83% of all internet usage comes from mobile devices. As Digital technology transforms consumer expectations, how should the Financial Sector adapt? What are the challenges faced by the Financial Sector in introducing new channels to market? What are the opportunities and threats brought by a shift to mobile as an additional channel?

My approach:

1. In a first step, I assessed the financial sector’s current position as well as the customers’ behavior shift due to the digital revolution.

2. In a second step, I focused on the expansion of mobile adoption and the usage of mobile banking. I provide 7 key recommendations to help banks engage with its customers.

3. In a third step, I studied the trend of Robo advisory and assessed the value of introducing a secured VoIP communication feature within mobile banking application.

My findings are based on:

· Interviews I conducted – 5 interviews among 3 different private banks, one of which is

Swissquote, 100% online bank.

· The online survey I launched – “mobile banking and the customers’ expectations”, where I

received 156 respondents.


The banking industry has to deal with two main challenges: non-banks are pushing the boundaries for innovation and customers’ expectations are rising. While trying to address these challenges, many banks are a bit behind the times and start implementing multichannel strategies instead of ways to become truly omnichannel. As mobile and tablet banking adoption has taken off, they have to urgently develop innovative mobile solutions. 50% of surveyed people are already using mobile banking and this is expected to increase. Mobile banking actually bring value to the banks thanks to the analytics provided by the customers’ behavior on the mobile platforms. It provides new means to banks in order to better target their customer and personalize their services.

Regarding the next trends:

· Robo-advisors invaded the financial sector since 2009 but the companies still need to find

profitable business model.

· Secure VoIP generates little interest among digital natives as privacy is of little concern to them.

Therefore banks should focus their effort on other aspects.

If the banking industry doesn’t react fast enough to the digital revolution and change their organization and culture (make innovation and technology a primary concern), the technology leaders among other industries who successfully engaged with their customers might take the lead and offer banking services.Banks need to adopt a new organizational model and put together technology management and strategy development teams to develop innovative digital experience for their customers. I provide guidelines to drive innovation and successfully meet banks’ customers’ expectations.



Additive manufacturing is a radical new production technique with the long term potential to revolutionise how products are designed and manufactured. What was a diversion for researchers and hobbyists just a few years ago has developed into a billion dollar industry with additively manufactured components being used in demanding environments such as in the aerospace industry. At the same time however the market is complex with several competing technologies and this only looks to increase as a number of large companies are attracted by the extraordinary market growth and plan to enter. One such company is Dassault Systèmes, the world’s leading provider of PLM (Product Lifecycle Management) software which finds itself in the epicentre of this revolution. In a market that constantly changes direction, how can a €2,3bn company with 12.000 employees keep up?


This master thesis report aims to explain the additive manufacturing market including its past, the present and where it will be heading in the future. Doing so requires an understanding of the technology, the roles and players in the market as well as its overall development. It will do so from the viewpoint of Dassault Systèmes which means an extra focus on the software side as well as the companies who are, or will likely become, competitors in this fascinating new market.


Nanolive SA is a young company that has developed a disruptive technology which allows for the first time ever researchers, medical doctors, and students to observe the living cells without any staining preparation in 3D and in real-time. It is in an industry that has a high R&D intensity and it requires for very high initial capital investment for research and development and relatively long time to reach the break-even point. To get enough resources to develop the product and introduce it to the market is never easy for small and young companies in this industry.

The purpose of this work is to i) analyze the market situation of a new bio-tech/med-tech product, ii) assess the best market entry strategy by comparison with other bio-tech start-ups, and by analysis of the past marketing activities and market orientation.


A deep analysis of the market of which Nanolive is part and its target customers was performed for a better understanding of the market situation. Based on this marketplace analysis and the past marketing effort analysis, suggestion were given for making improvement on the current market entry strategy to a successful product launch.



The evolution of Information and Communication Technologies into online and digital technologies has spread through society promoting the use of online tools in business and daily life activities. As digitalization capabilities increase, every aspect of life is virtually captured and stored in some digital form, moving closer towards a real-time global exchange of information between multiple connected devices. The arrival of the Digital Revolution has influenced consumer behavior and expectations as they face the increasing availability of technologies, which allow them to be online and “on the move” at the same time. Despite the challenges brought by the Digital Transformation of a company, the dynamic environment of the Fast Moving Consumer Goods (FMCG) industry is pushing companies to take action and respond to these changes by leveraging digital technologies for consumer engagement, focusing of providing a relevant and consistent omni-channel communication. The following master project presents an integrated framework with the objective to demonstrate that digital technologies can enhance consumer engagement by allowing the interaction of FMCG companies and consumers at any stage of the consumer decision journey.


The application of integrated framework to evaluate ongoing projects, has been proved to provide a static status of how technologies are been used inside an initiative. By mapping each technology, it is possible to visualize its level of usage which relates to the degree of engagement in which the consumer interacts with the company and the value that it brings to the company. The allocation of technologies through the consumer journey has demonstrated to present a good visualization of the technology flow in the ongoing interaction with the consumer.

The added value provided by the integrated framework is that it allows to evaluate a project as a whole in a static diagram and stage-based though the consumer journey. The variables assessed in the framework capture the two main aspects in the Digital Transformation, where the objective is to use technology to improve the performance of a company and the interaction with its customers. The framework can also be used to assess if the initially establish goals have been met.

The high speed evolution of technology and the increasing amount of available tools narrows the use of the framework as it does not cover all available technologies in the market nor its combinations. Nevertheless, the outcome of implementing this framework allows to identify areas of opportunity and defines the starting point in the development of a strategy for integrating different solutions that bring value to the area of consumer engagement.



The firm I worked for is the leading software provider in its core business, its compounded annual growth rate between 2009 and 2014 has been 10%, suggesting its success. In order to sustain its growth and to complement its offer, this firm is looking for new market opportunities. Advanced analytics might be one of them… Advanced analytics software are revolutionizing the way Business Intelligence operates, making it easier, smarter and faster. It allows managers and analysts making decisions based on statistical predictions, putting an end to the traditional “gut feeling”. The market has lately been marked with the entry of major Information Technology providers, modifying the equilibrium of the industry. How can the firm position itself in this environment to derive a competitive advantage?


Entering a new market implies to assess the competitive landscape and to coherently confront the firm capabilities with the market’s requirements. In order to do so a good knowledge of the market trends, of the technology and of the different players is needed. The analysis of the organization and dynamics of the firm is also crucial for a complete understanding. By applying a methodical strategy design process, this master thesis report proposes a way for the firm to address this new market with a coherent and sustainable approach.