Startup success workshop

How to validate your solution and collect feedback ?
A workshop to help you build confidence in your technology

Workshop description

Wednesday 8 July 2020 / 10:30-12:00

Prototyping is an incredibly effective way to make ideas tangible, to learn through making, and to quickly get key feedback from the people you’re designing for. Rapid testing with real users can help you identify what has potential, what doesn’t work and spot ways to improve.

Prototyping isn’t about being precious, it’s about learning iteratively, about focusing on just the critical elements at any stage and about helping you build the confidence that the work you’re doing will deliver real value when launched.

This short workshop will dive into prototyping with real world methods and examples so you can discover the practical benefits of prototyping at any stage of development for hardware, software and services.


About Malachy Spollen:

Malachy Spollen is a Senior Director of Design at Logitech. With almost 30 years industry experience Malachy has worked for LG Electronics, founded an award winning UX Design agency Frontend and been the R&D Director for Arconics an aviation industry software startup that was acquired by ViaSat.

With experience in Hardware, Software, Design, Innovation and Entrepreneurship, Malachy is currently leading Future.Sooner, an initiative to help Logitech uncover significant product, portfolio and business opportunities at a 5+ year horizon and accelerate them to begin to deliver within 3 years. Malachy is also leading internal Design 3.0 transformation projects that drive towards Logitech’s goal of becoming a “third generation” design company over the next few years.

Useful details

Workshops are free but registration is mandatory.

This workshop is organized by the Startup Unit, part of the EPFL Vice Presidency for Innovation.

If you have any questions, please get in touch with us at [email protected] – please mention “workshop” in the subject.


Previous workshops

How to find your market, tell your story and lead? 3 workshops to help you build the company of tomorrow.

20 May 2020 / 10:00-12:00
with Sharon Tal-Itzkovitch

Finding the best market for your innovation is a tricky one. Start on the wrong path and you’ll waste money, time, and effort. And the, of course, there’s always the worry you’ll make an irreversible decision which’ll lock you in…

Making the right choice about your focus market is not only fundamental to generating sales and creating value, but also shapes the DNA of your venture.

This session presents a structured approach for identifying, evaluating and prioritizing market opportunities. It is based on the Market Opportunity Navigator – a simple and solid framework to help you to reveal your best market opportunities. Together we’ll figure out where to play, and how you can move forward with confidence.


About Sharon Tal-Itzkovitch:

Sharon helps entrepreneurs and managers identify, evaluate and prioritize market opportunities for their business. Co-author of ‘Where to Play’ she helps companies choose a promising strategic focus and move forward with confidence. Sharon is a co-founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a senior lecturer on marketing and entrepreneurship.

26 May 2020 / 10:00-11:30
with Imogen Hitchcock

Do you find communications difficult? Are you unsure on how to describe your project and why it matters? Are you looking for some simple tips to help you communicate in a way that’s engaging and influential to the people who matter?

Don’t worry, help is at hand! Over the last 20 years, the world has changed. The internet, 24-hour news, social media… our customers are cynical and can pick and choose what what they believe. 

But what does that mean for us? It means we have to change the way we communicate. We need to share information that’s relevant, meaningful, and engaging. We need to share ideas. We need to influence and drive behaviour through what we’re saying and how we say it. 

This short workshop will look at the theories around effective communication and provide a step-by-step framework to help you develop a compelling and influential story about your project. 


About Imogen Hitchcock:

Imogen is passionate about storytelling. Her mission is to change the way companies tell their story and help them cut through the noise and influence change. Imogen has over 15 years’ communications experience working in high-profile and fast-paced environments across both the public and private sector. She specialises in communications strategy and planning, message development, and employee engagement.

28 May 2020 / 10:00-11:30
with Dominique Ara-Zwahlen

Have you ever felt disappointed by a teammate’s input into a project? Have you ever struggled with how to lead your team? – or how to manage relationships with your stakeholders?

As an entrepreneur, you need to deal with technical matters and people in all sorts of situations. You need to be a leader. It can be difficult to prioritise and pay the same amount of attention to everything. Over the course of this workshop, Dominique will guide and support you in:

  • strengthening your leadership skills
  • setting the ground rules and explaining expectations upfront to avoid misunderstanding and frustrations
  • managing teams and stakeholder relationships outcomes elegantly using the Performance Development Model
  • using feedbacks that energize people to go the extra mile

About Dominique Ara-Zwahlen:

Soft-skills energizer and transformational leadership expert, Dominique is on a mission to bring relationship before tasks in organizations to enhance the quality of business outcomes and personal fulfillment. She teaches how to strengthen soft skills, inspire, and lead teams.